March 13, 2017

Work in progress for NORCINA, a new café opening in May 2017 at 50 Francisco Street, steps away from the Embarcadero in San Francisco. More work coming soon.

March 10, 2017

New work for Acria, promoting their fundraising event Unframed, May 10th in New York City. Get your tickets or contribute at — Buy Art. Fight AIDS.

March 9, 2017

We designed a modular set of gift packaging for SHED’s growing pantry program late in 2016. As the seasons turn warmer, many new salts, spices, herbs, shrubs, preserves, and pickled vegetables will be released. Check them out at SHED, in the shop or online, and read about them in The New York Times.

February 8, 2017

We are thrilled to have several of our identities selected for Counter Print’s most recent publication, Art Marks. Read more about the book and purchase here.

January 27, 2015

Exterior Banner

Cantor Arts Center asked Boon to design a new exhibition, She Who Tells A Story, organized by Museum of Fine Arts, Boston. The exhibition “presents the pioneering work of 12 leading women photographers from Iran and the Arab world. The artists explore identity, narrative, representation, and war in daily life, inviting a broader understanding of the Middle East than what Westerners glean through media reports.” We built the exhibition around a modular identity that extended to banners and wayfinding, using Kai Bernau’s Atlas Collection as the typographic voice. The exhibition is open to the public from January 28 – May 4, 2015. Many thanks to Colleen Stockman and Sara Kabot for their trust and collaboration.

December 1, 2014

Announcing a new print collaboration with A Hundred Monkeys. Boon designed two posters, inspired by a collection of favorite word combinations and phrases, beautifully silkscreened by Bloom Press on Colorplan Candy Pink and Pale Grey. Available in a numbered edition of 50 each, at Extracurricular Press.

October 3, 2014

Our friend and frequent collaborator Marc Weidenbaum of recently approached us with another sonically potent assignment. This year marks the fifth semester that Marc has taught a course on the role of sound in the media landscape at the Academy of Art in San Francisco. He asked Boon to design four posters that could illustrate four core questions, and ideally cross-pollinate his class with students from other departments. We selected MuirMcNeil’s Intersect typeface as the basis for the series—the letterforms visually resonate, lending the typography the sonic voice that can appear simultaneously harmonious and discordant (depending on your viewing distance and angle). Check out what Marc is up to over at

July 15, 2014

We are in the midst of rebranding STONEFOX, an architecture firm based in New York City. The brief was to build a contemporary identity around the concept of aesthetic dexterity, so we built a wordmark that can be rendered or applied in numerous ways on a wide array of materials. A new website and print collateral are in the works.

June 13, 2014

Figure 001: The first of many BTR Certificates since filing a fictitious business name in 1993. Note the classification of Graphic Design as "Other Businesses." By the government's standards we will always be outsiders.

Welcome to our new site. It’s very hard to believe that I’ve thrived for 21 years practicing a craft that I love. There were so many paths averted: architecture, fine art, museum installation, and yes, truck driving, but in many ways they all led right here. Exhale, take a deep breath, blink, and 21 years of design flashes past. Along the way, we’ve had the good fortune of collaborating with supremely talented people; our work is influenced, shaped, and improved by their valuable friendship, wisdom and guidance. I’m not feeling nostalgic, but as we continue to build new relationships with clients, and help people give form to their ideas and dreams, I wanted to take this opportunity to mark a moment in time and thank everyone who has helped shape Boon.

Over the years many inquisitive people have asked why I selected the name Boon. The simple version: I’ve seen the word used in print my entire reading life, but when I first listened to Joseph Campbell speak to Bill Moyers about The Power of Myth, Campbell’s use of the word transcended the meaning I had previously understood. In the context of mythology, Boon is the ultimate blessing.

If you want to discuss a project, feel free to get in touch. Until then we will continue to post conspicuously at this business location.