Entering its fourth decade, the Monterey Design Conference (MDC) brings together the country’s—and the world’s—leading architects and design thinkers for an intellectually vibrant weekend at Asilomar Conference Grounds in Pacific Grove, California.

We created the identity of the 2017 conference, and for 2019, expanded upon the original concept of modular typography that represents a space where land meets water—where intersections and ideas can be shared amongst friends, colleagues, and the larger design community.

The visual vocabulary is deployed across print and digital environments, from collateral to social media, website, and conference app.