A Hundred Monkeys
Our favorite naming agency, A Hundred Monkeys, asked us to reimagine their existing identity to synchronize with their new location in Berkeley, California. The brief was to create business cards that could be customized as each team member uses cards at a different rate. Boon answered the brief by creating an anagram-based approach to the wordmark, foil stamped in white on the front of the cards, offering six different possibilities. The back of the cards are letterpress printed with a space for each team member to stamp their name, title and email.
Typeface: Knockout, Relative