Located in downtown Healdsburg, SHED’s core mission is to celebrate and nurture the connection between good farming, good cooking and good eating. Envisioned by local farmers Cindy Daniel and Doug Lipton, and realized by Jensen Architects, SHED offers a sense of place that other businesses only wish to emulate. The warm space is bustling with life, and the building echoes a farm vernacular without any nostalgic sentimentality—SHED is truly a modern grange. We were invited to collaborate with Jensen and SHED to create a deep program of brand identity, signage, packaging, wayfinding, and print collateral. The gifted artists at New Bohemia Signs ensured a handmade touch to all signage. We worked closely with the aesthetically sharp clients to give even the smallest details a dose of empathy and love. Jensen Architects won the 2014 James Beard Foundation award for outstanding restaurant design for SHED.
Technology Partner: futureprüf
Architectural Photography: Mariko Reed
Product Photography: Heimo and SHED