Don’t Call It That

Don’t Call It That is a step-by-step workbook that guides readers through the naming process. A Hundred Monkeys Creative Director, Eli Altman, wanted to create a functional method to help people develop attention grabbing names that speak to potential audiences and establish the seed of a new brand. Don’t Call It That is the third publication from our publishing enterprise, ExtraCurricular Press.

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Lettering: Miguel Reyes/Commercial Type
Technology Partner: futureprüf
Editor: Marc Weidenbaum

6 x 9 inches
Offset Lithography, 2 Colors
Printed in an edition of 1000
Perfect bound, head and tail bands
168 pages, two-color interior
Second Edition: Published 2016
ISBN 978–0–9898320–1–4