Concreteworks is a full-service design and fabrication studio specializing in innovative solutions using cast concrete and other cement-based materials. We refreshed their entire brand program, devised a new business strategy to help define service and product offerings, which are both informed by active experimentation in the Concreteworks lab. We evolved the icon, which was originally inspired by Le Corbusier’s Open Hand, and constructed a robust brand program to express the expanding line of retail products. A new responsive website established the new brand strategy, along with printed collateral and product sample identification.
Technology Partner: futureprüf
Content Partner: dstl