Category Archives: Art Direction


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DON’T CALL IT THAT is a naming workbook written by Eli Altman, Creative Director at A Hundred Monkeys. DON’T CALL IT THAT is the third publication from ExtraCurricular Press and is now available for purchase here.



Friday, 02 November, artist Paolo Salvagione will unveil his sensory Wunderkammer, entitled ONE FOR EACH. The edition and exhibition preview is from 6–8pm at San Francisco Center for the Book.

Extracurricular Press


Boon Design is proud to announce a new publishing imprint, named Extracurricular. We plan to publish work by artists and makers we admire and collaborate with. The name comes from our creative activities that exist outside of our design practice.

LX(RMX) Lisbon Remixed


LX(RMX) is a new project commissioned by disquiet and a sonic companion to Jorge Colombo’s 2009 exhibition entitled Lisbon Revisited. LX(RMX) offers the sounds of the city reconstructed by 8 (or 16?) musicians inspired by Álvaro de Campos, a heteronym of Fernando Pessoa. Boon created a 16-page digital booklet for the compilation, including images from the exhibit that inspired this project—available for free download from The cover is in fact a remix of Colombo’s photography.



Instagram has become one of my daily rituals, a way of sharing moments with friends and documenting my obsessions: typography, food, architecture. The immediacy and restrictions are part of Instagram’s inherent charm. I was thrilled when Marc Weidenbaum of, a frequent collaborator of mine (see Another Time, Another Way) invited me to create a visual accompaniment to his recently commissioned compilation entitled INSTAGR/AM/BIENT.

Paolo Salvagione Autumn Projects


If you missed Paolo Salvagione’s tour de force open studio installation in 2010 at Headlands Center for the Arts, you can see new work and a version of his installation, Missing Window, this Friday, 4 November at Aggregate Space, in West Oakland. The opening is from 5–8pm (part of Oakland’s Art Murmur). Aggregate Space is located at 801 West Grand Avenue (Entrance on West Street). Show announcement is below. Salvagione will be debuting a new edition, entitled Blackwork — and as with other pieces, we have made an A5 card especially for the edition, with an essay from our friend Marc Weidenbaum at disquiet.

1991: The Oakland-Berkeley Fire Aftermath


In May of 2011, Richard Misrach hired Boon to create two custom ledger books to commemorate the 20th anniversary of the East Bay hills firestorm of October 20, 1991. In conjunction with exhibitions at the Oakland Museum of California and the Berkeley Art Museum, two volumes, one for each museum, function as an interactive component of these and all future exhibits of the photographs. Visitors are encouraged to share their recollections, tributes and insights.



A SORS (Hungarian for destiny) is a sense intensified journey through Mexican history framed through the lens of cuisine. A project by Julio Cesar Morales and Max La Riviere-Hedrick, with Norma Listman for the Warhol Initiative, the dinner will be presented at the Masonic Lodge in San Francisco, Friday, 24 June, 2011. Read more about the project at Engine 43 to find out more about the process.

Quantified Self


Quantified Self is a collaboration of users and tool makers across the globe who share an interest in self knowledge through self-tracking. Boon created a new identity system launched on 28 May, 2011 for for the first QS Conference held at the Computer History Museum in Mountain View, California.

cinepuzzle Identity


cinepuzzle is a new game available now in the iTunes store. Boon designed the identity, iconography and launch screens. In the words of the creators Peggy Weil and David Steuer—”For all ages and interests, iPhone and iPad, cinepuzzle is an award-winning video puzzle innovation that is deceptively simple, totally addictive, and visually stunning.”