INSTAGR/AM/BIENT

Instagram has become one of my daily rituals, a way of sharing moments with friends and documenting my obsessions: typography, food, architecture. The immediacy and restrictions are part of Instagram’s inherent charm. I was thrilled when Marc Weidenbaum of disquiet.com, a frequent collaborator of mine (see Another Time, Another Way) invited me to create a visual accompaniment to his recently commissioned compilation entitled INSTAGR/AM/BIENT.

Via Twitter, Weidenbaum invited 25 musicians to create “sonic postcards” that are in fact musical responses to each other’s Instagram photos. The resulting recordings are moody and addictive, much like Instagram itself.

Regarding our process, we had the benefit of designing while listening to the music, and while we debated many cover options before selecting the HWY 101 split overpass, the feeling of driving at night while musically intoxicated may have influenced our thinking.

As this is our last post of 2011, we encourage you to say hello to 2012 by streaming INSTAGR/AM/BIENT via Soundcloud, and if you haven’t already, check out disquiet.com and celebrate Weidenbaum’s 15 years of indefatigable devotion to audio and musical exploration. Thank you to the musicians who contributed their time and talent to the project, and to the entire Instagram community.

At the writing of this post (less than 72 hours since the project went live)—4,500 people have streamed INSTAGR/AM/BIENT.

Download the digital booklet here.

Happy New Year.

UPDATE: In less than a week after going live INSTAGR/AM/BIENT now has over 12,000 listeners.